J-M Prepares for Era of Greater Competition

Title

J-M Prepares for Era of Greater Competition

Description

In 1948, CBS canceled the Johns-Manville sponsored "Bill Henry and the News" due to a change in their scheduling policy. This report discusses radio advertising strategy, and how the CBS cancellation, and the subsequent move to MBS, effect public perception of the company.

Date

1948

Rights

Property and literary rights reside with the Occidental College Library. For permission to reproduce or publish, please contact Special Collections.

Relation

For more information about this image, see the Bill Henry Collection in Callimachus.

Files

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Citation

“J-M Prepares for Era of Greater Competition,” Bill Henry and the News, accessed November 24, 2017, http://billhenry.omeka.net/items/show/13.